Stay focused on what matters

Agency: Publicis Conseil


AXA reveals its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders.
Through this heart-warming piece of communication, AXA celebrates people with resilience, through a simple, yet powerful message, “Stay focused on what matters”.
It’s often during difficult times that we realize that some things are more important than others.
This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest.

This professional campaign titled 'Stay focused on what matters' was published in France in January, 2022. It was created for the brand: AXA, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 years ago.


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