Shot on iPhone will canvas billboards around the world with joyful photos that evoke the memories of Summer. The latest OOH campaign, Sunshine Everywhere, spreads the summer state-of-mind with energetic photos of the beach, waterslides, sunglasses and many other care-free images of summer.
The impulse to capture these images is both universal and unifying to everyone who owns an iPhone so it is no wonder the photographers behind these images were taken by engineers, stay-at-home mothers, bookkeepers and students. The iPhone pioneered mobile photography and for many, has even replaced pricey cameras. In fact, Apple recently provided short how-to films that show just how easy it is for every iPhone user to become a Shot on iPhone photographer.