Description
Poster campaign for a hamburger restaurant chain called American Style.
Outdoor advertisement created by Brandenburg, Iceland for American Style, within the category: Food.
Creative Directors: Hrafn Gunnarsson, Gulli Adalsteinsson
Art Director: Hrafn Gunnarsson
Illustrator: Doddi
That's not very creative. The colors are good.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Well if the client is a burger restaurant called American Style, the limitations are already claustrophobic, creativity-wise. Apart from putting a big M in there, I think these executions are probably the only thing they could do and still tell audiences "eat here like they do there".
But if it's a poster campaign, wouldn't it need addresses/launch details/something? Sure this isn't an internal decor thing?
There are no boring products. Only boring executions. If this is the best you think they could do, wow. And what's with the address, etc questions? Are you an AE?
i guess they wanted to use a classic American style as that is what its all about!
groovy baby!
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