I have already died, Woman

Campaign
Agency Network: 
Published/Aired: 
June 2012
ALS:  I have already died, Woman

Description

Outdoor advertisement created by Publicis, Netherlands for ALS, within the category: Public Interest, NGO.

Caption

I have already died

Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
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kylevuong's picture

This campaign scored Gold in Cannes... Awesome...

kylevuong
Activity Score 31
Award School
dean viii's picture

Then Cannes just dropped a step.

dean viii
Activity Score 1704
Creative Director
Hadrons's picture

it's should have won the platinum.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture

Great one : )

sintra
Activity Score 699
Administrative
creativegodown's picture

you guys must be kidding. there's 0% creativity in it.

creativegodown
Activity Score 252
dean viii's picture

+1

dean viii
Activity Score 1704
Creative Director
MindDrift's picture

It IS creative. It illustrates the incurable nature of LAS, and infuses you with instant guilt for not helping those people.
I think the TVC is more powerful though. It's more shocking.
At first you think you're watching testimonials of sick people, but at the end, you realize they're already dead and that it's too late to help.
Great campaign.

Check out the TVC here: http://www.youtube.com/watch?v=lJgoByPlk9Q

MindDrift
Activity Score 1166
Art Director
Sacrilegend's picture

Thanks for the link. Really puts this work into perspective -- and certainly makes it more poignant for me.

I think seeing the print ads on their own makes it seem as those these could just be models, reflecting a sad truth. Knowing that they're real is what makes it work.

Sacrilegend
Activity Score 3394
Copywriter
CommandZ's picture

I admit on the face of it it doesn't seem creative at all. It's very powerful once you know the backstory. They were very creative in being resourceful with zero budget and raising awareness which resulted in the 500% increase in donations. Powerful stuff.

CommandZ
Activity Score 2515
Creative Director
Akinfals's picture

i agree

Akinfals
Activity Score 17
Creative Director at Orange school
Mike Charbonneau's picture

I agree it's a very powerful campaign, especially once you're aware of the scope of it across television, print and the web, as the Dutch have seen it. I think perhaps the copy is a bit lost in the translation: "But not for me. I have already died." might sound better as "It's too late for me. I died on XX date."

Mike Charbonneau
Activity Score 66
Art Director
mercedes's picture

Fair enough Mike. Then it should've won only in the film category. Not in press/outdoor.

This is lame. Cannes sucks.

mercedes
Activity Score 181
MindDrift's picture

It hasn't won in press or outdoor. It picked a gold in Direct and a silver in Media so far.

MindDrift
Activity Score 1166
Art Director
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