Mothers wanted

Agency Network: 
March 2010
Aldeas Infantiles SOS:  Mothers wanted
Aldeas Infantiles SOS Outdoor Ad -  Mothers wanted


Aldeas Infantiles SOS needs the support of woman who can dedicate 100% of their time to the care of children victimized of social risk. These children need someone to take care of them just like a mother would take care of their child at home feeding them, taking them to school and teaching them important values and responsibilities in life. As a request we ask for high senses of mothers instincts, to not have any commitments that would interfere with the labors of taking care of their new child and to have completed any maternal cicles. All of these conditions make finding a mother for Aldeas Infantiles SOS a very important and huge labor. We crossed all over town going to different supermarkets, offices and streets putting up posters that said Mothers Wanted with a child's perspective, with the drawings of mothers.

Outdoor advertisement created by Unitas, Chile for Aldeas Infantiles SOS, within the category: Public Interest, NGO.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors / Copywriters: Armando Macchi
Art Directors: Armando Macchi, Koop González
Agency Producer: Calle/RNL
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xcreativity's picture

i think its ok

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

silvi's picture

Not great

Activity Score 4170
Phil Lestino's picture

If it works it's ok

Phil Lestino
Activity Score 1682
Phil Lestino's picture

If it works it's ok

Phil Lestino
Activity Score 1682
Roshan Quintus's picture

what is good about this is the emotion it creates and i suppose that's the idea as well.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

rolling.stone's picture

i like it

Activity Score 2739
Copywriter at Delhi , India |


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