Voka Smartfake

Agency Network: 
February 2020
VOKA Smartfilm: Voka Smartfake
VOKA Smartfilm Integrated Ad - Voka Smartfake


Few people know about Belarus. Even less so about VOKA Smartfilm - an International Mobile Film Festival. How do we connect with movie geeks around the world to get submissions?
Through their beloved star - John Wick.

We've created a short mockumentary film that tells a childhood story of famous killer from Belarus. Old-timers of small village are sharing memories about him growing up. Finally, they invite John back home and to the VOKA Smartfilm festival.

With $2000 spent on film and with $0 spent on media, we've got 650.000 views across platforms, $500.000 worth of impressions and film submissions from 58 countries.

Integrated advertisement created by TDI Group, Belarus for VOKA Smartfilm, within the categories: Media, Movies, Professional Services, Recreation, Leisure.

Advertising Agency: TDI Group, Minsk, Belarus
Creative Director: Artyom Cheley
Copywriter: Ivan Grishkevich
Copywriter: Anna Alexandrovich
Account Director: Veronika Gapeeva
PR Manager: Tatiana Skaptsova-Piatrouskaja
Producer: Kate Lozovskaya
Director: Evan Levi
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