Agency Network: 
October 2019


Cerveza Victoria takes us to the Mayan underworld – and back – with the release of “Xibalba”, a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world.

Integrated advertisement created by Ogilvy, Mexico for Victoria, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Mexico
CEO Mexico & Miami: Verónica Hernandez
Creative VP: Jessica Apellaniz
Creative Director: José Mario Muñoz
Creative Director: Rodrigo del Oso
Account Supervisor: Nuri Briseño
Account Business Leader: Pilar Tronconis Ortiz
Production Company: MediaMonks
Head of Expansion LatAm: Marcelo Planchart
Creative Services Lead: Regina Cárdenas
Executive Producers: Maarten Sandermaan, Rodrigo Bonilla
Creative Director: Jorge Marrufo
Art Director: Rafael Aguilar
Film Editor: José Pedraza
Producer: Diego Flores
Sr. VFX & Post producer: Michelle Hendrickx
Sound Production Manager: Max Dorsman Lemstra
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