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Keep Truth Alive

Agency Network: 
Published/Aired: 
November 2019
UNESCO: Keep Truth Alive
UNESCO: Keep Truth Alive
UNESCO: Keep Truth Alive
UNESCO: Keep Truth Alive
UNESCO: Keep Truth Alive
UNESCO Integrated Ad - Keep Truth Alive
UNESCO Integrated Ad - Keep Truth Alive
UNESCO Integrated Ad - Keep Truth Alive
UNESCO Integrated Ad - Keep Truth Alive
UNESCO Integrated Ad - Keep Truth Alive

Description

When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide.

Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street—even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some.

The Keep Truth Alive campaign will unveil four visuals showing us that day-to-day life can be especially menacing for a journalist. And an interactive Google Maps page will reveal the hundreds upon hundreds of assassinations that have claimed journalists’ lives around the world over the last 25 years. Each website visitor will be invited to support the project and spread the word.

Integrated advertisement created by DDB, France for UNESCO, within the category: Public Interest, NGO.

Advertising Agency: DDB, Paris, France
Advertiser supervisor: Guy Berger, Armelle Arrou, Sylvie Coudray, Mehdi Benchelah, Saorla McCabe, Alfredo Trujillo Fernandez, Oscar Castellanos Del Collado, Namara Burki
Agency Supervisor: Vincent Leorat, Mathieu Bliguet, Olivier Guillerot, Connie Moreland
Executive Creative Director: Alexander Kalchev
Copywriter: Charlotte Roux
Art Director: Caroline Lorin
Art Director Social Media: Julie Bernheim
Copywriter Social Media: Jack Poingt
Planner: Sébastien Genty, Cédric Ledoux
Director of Press Relations: Anne-Marie Gibert
Print Producer: Christine Garcia Guicheteau
Art Buyer: Pia Schneider, Marine Rolland
Technical director of Internet: Yassine Falkani
Digital Account Director: Stéphanie Garnier
Photographer: Charles Petit
Retouching: Cleverize / Christophe Eon
Site Developper: Cher Ami
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