Everyone's Disease

Campaign
Published/Aired: 
March 2018
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up: Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease
Time's Up Integrated Ad - Everyone's Disease

Also From This Campaign 2

Description

Time's Up is a movement against sexual harassment and was founded on January 1, 2018, by women in Hollywood.

Women are prone to sexual harassment since birth. It’s as common as the cold, yet people don’t see it as a widespread issue that affects everyone. So we created a disease out of it - in hopes of raising awareness, and in support of the Times’s Up movement.

The disease is Tempus Expletum Syndrome, which translates to “Time’s Up” in Latin. TES is a highly contagious disease, with many varying physical and emotional symptoms including but not limited to; anxiety, depression, nausea, sleep disorders, dissociation, and hopelessness. When left untreated, side effects can be catastrophic.

We strategically placed TES messaging intended to drive users to our WebMD style microsite. They can then self diagnose, and learn about the emotional and physical side effects of sexual harassment.

The treatment lives under the guise of Auxilium, which translates simply to “help” in Latin.

The real cure? A donation to the Time’s Up Legal Defense Fund, awareness, bravery, and commitment to change.

Integrated advertisement created by Miami Ad School, United States for Time's Up, within the category: Public Interest, NGO.

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