What: PiterByKasta is the sequel to last year’s Cannes Lions finalist. It features short movies with one unifying theme - these stories can only happen in the great city of St. Petersburg. The short “Breathless” is one of them.
Client: Coffee chain Bushe, one of the symbols of St. Petersburg and the biggest evangelist of the City.
The Idea: St. Petersburg can change lives. Quite literally.
Execution: We cast members of the legendary rap band Kasta in lead roles, imagining how their lives would be different if each one of them was born in St. Petersburg.
Kasta were originally born in Rostov, a southern city, completely opposite to St Petersburg in every possible way. The contrast between rapper’s real personalities and their alternative St. Petersburg born characters perfectly illustrated the power of the Great City.
Each one of four - Hamil, Zmey, Vlady, and Shym - had his own story. The short “Breathless” features Hamil as the main character, who would definitely grow up to be a coach. And his life would be filled with love, betrayal and fierce competition. (The lyrics from the Kasta's new album describing him as “swimming with the ladies”).
This professional campaign titled 'Breathless' was published in United States in March, 2018. It was created for the brand: Bushe, by ad agency: VGNC. This Content medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: VGNC, NYC, USA
Creative Director / Copywriter / Director: Oleksii Sobolev
Art Director: Petr Bondarenko
Production: Fancy Shot, BUSHE / Saint Petersburg
Executive Producer: Roman Pevzner
DoP: Phil Lee