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Bought This T-shirt and Stayed the F* Home

Agency Network: 
Published/Aired: 
April 2020
This T-Shirt: Bought This T-shirt and Stayed the F* Home
This T-Shirt: Bought This T-shirt and Stayed the F* Home
This T-Shirt Integrated Ad - Bought This T-shirt and Stayed the F* Home
This T-Shirt Integrated Ad - Bought This T-shirt and Stayed the F* Home

Description

As the world faces the COVID-19 pandemic, we felt that there are certain moments in life when one needs to look out for others before oneself. This is one of those times.

So two weeks ago, our team put our marketing skills to good use and launched an e-commerce campaign selling T-shirts and other merchandise online to help support independent restaurants across the United States. The message on the merch -- “Bought This T-shirt and Stayed the F* Home” -- targets a millennial audience in an unfiltered and relatable manner. To date, we have raised $57K, with all profits going back to the restaurants.

Integrated advertisement created by DS Projects, United States for This T-Shirt, within the categories: Fashion, Public Interest, NGO.

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