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A woman's land

Published/Aired: 
April 2020
The North Face: A woman's land
The North Face: A woman's land
The North Face: A woman's land
The North Face Integrated Ad - A woman's land
The North Face Integrated Ad - A woman's land
The North Face Integrated Ad - A woman's land

Description

We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land - it has to be women’s. The North Face discovers - A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history. ​​​​​​​

Integrated advertisement created by Berghs School Of Communication, Sweden for The North Face, within the categories: Fashion, Retail Services.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Anna Karlsson
Copywriter: Amanda Lundin
Copywriter: Vera Perlmann
Art Director: Johanna Landberg
Art Director: Rebecca Von Matérn
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