Advertisement

The Day T(rans) Goes Invisible

Published/Aired: 
September 2020
The New York Times: The Day T(rans) Goes Invisible
The New York Times: The Day T(rans) Goes Invisible
The New York Times: The Day T(rans) Goes Invisible
The New York Times: The Day T(rans) Goes Invisible
The New York Times: The Day T(rans) Goes Invisible
The New York Times: The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible
The New York Times Integrated Ad - The Day T(rans) Goes Invisible

Description

Mainstream LGBTQ groups solely focus on fighting for the rights of white L(esbian), G(ay), B(isexual) and (Q)ueer, and at no point have Black Trans people shared fully in the gains of racial justice from the activism.

In LGBTQ, T stands for Transgender, meaning it stands for the most overlooked group of this activism. So, this Transgender Day of Remembrance, we make the presence of Black Trans people visible, by making them invisible, literally: We remove the letter T across The New York Times’ entire front page.

Because once their invisibility is invisible, we can’t ignore them.

Integrated advertisement created by Miami Ad School, Germany for The New York Times, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Quynh Tran
Art Director: Hajra Tariq
Tutor: David Stadtmüller
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement