Success an apparel brand from Kolkata wanted to spread the warmth of kindness to underprivileged children in the cold month of December. Hence, they with joined hands with Shishur Sevay, and began a workshop of flame painting with the children sheltered by the organisation. The results warmed countless hearts. The children created one-of-a-kind paintings with the warmth of their smiles, using candle-flames and paper. The incredible artworks were displayed at Success stores, to be given away to customers after every purchase. As the customers bee-lined, interest soared and so did the sales for the month of December. The profit was shared with the young artist as a warm gesture of goodwill.
Integrated advertisement created by SoS Ideas, India for Success Menswear, within the categories: Fashion, Public Interest, NGO.