Mind Altering Fitness

Agency Network: 
Published/Aired: 
May 2021
SoulCycle: Mind Altering Fitness
SoulCycle: Mind Altering Fitness
SoulCycle: Mind Altering Fitness
SoulCycle: Mind Altering Fitness
SoulCycle Integrated Ad - Mind Altering Fitness
SoulCycle Integrated Ad - Mind Altering Fitness
SoulCycle Integrated Ad - Mind Altering Fitness
SoulCycle Integrated Ad - Mind Altering Fitness

Description

This is the first rider-centric creative from SoulCycle, featuring a group of long-standing riders throughout the creative. This campaign is inspired by and seeks to bring to life the arc of a SoulCycle class, designed to induce mental shifts and transformation through the trifecta of message, intensity, and reward.

Integrated advertisement created by Mrs&Mr, United States for SoulCycle, within the categories: Recreation, Leisure, Sports.

Advertising Agency: Mrs&Mr, USA
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