People connect emotionally to music, favorite songs are often motivating and uplifting. SoulCycle’s themed rides occur at regular intervals so the campaign promotes lyrics with the word “soul” in them that would be featured at each themed rides to motivate consumers to attend.

This student campaign titled 'Soul Song' was published in United States in September, 2023. It was created for the brand: SoulCycle, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Fitness industry and contains 3 media assets. It was submitted 4 months ago by Alyssa Thompson.


School: S.I. Newhouse School of Public Communications
Art Director: Alyssa Thompson
Instructor: Mel White and Kevin O'Neill

The Swedish Pea...


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