"It was a great challenge to craft this stylized and playful world of traffic/test dummies. World of a test-lab where nerdy scientists keep measuring the impact of cycling crashes. We had to combine several approaches and film-making techniques to achieve this result. The calm and relaxed voice of the narrator who guides us through each story of dummies and gives the right edge to the exaggerated metaphor. "
Integrated advertisement created by Mustard, Czechia for Skoda, within the category: Automotive.