April Pollution

Agency Network: 
October 2019


In France, the tradition is that on April 1, we stick fish in people’s backs without their knowledge to make a joke. But within 50 years there will be more plastic waste than fish in the oceans. And that’s no joke. For Sea Shepherd it is urgent to act. We hacked into the April Fool’s tradition ("April Fish’s" tradition in french "Poisson d'avril") by creating the "Pollution d'avril "movement (April Pollution). On April 1, Sea Shepherd invited the general public to show their commitment to single-use plastics in their everyday lives, posting a photo of him on social media with plastic waste on his back, instead of a fish, with the hashtag #pollutiondavril #seashepherd

Integrated advertisement created by Azilis, France for Sea Shepherd, within the category: Public Interest, NGO.

Advertising Agency: Azilis, Paris, France
Production: When We Were Kids
Sound Production: Chut On Vous Écoute
Pr: Cartel
CEO Azilis: Jean-Charles Sibylle
Creative Director Azilis: Benoît Barennes
Copywriter Azilis: Ludwig Beck
Art Director Azilis: Alexandre Vandenabeele
Project Manager Azilis: Lorraine Couraud
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