Better than you think

Agency Network: 
October 2020
Rustlers: Better than you think
Rustlers: Better than you think
Rustlers: Better than you think
Rustlers Integrated Ad - Better than you think
Rustlers Integrated Ad - Better than you think
Rustlers Integrated Ad - Better than you think


‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef.

The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.

Integrated advertisement created by Droga5, United Kingdom for Rustlers, within the category: Food.

Advertising Agency: Droga5, London, UK
Chief Creative Officer: David Kolbusz
Creative Directors: Ed Redgrave, Dave Wigglesworth
Creatives: Ed Redgrave, Dave Wigglesworth, Philippa Baines, Melina Filippidou, Ash Hamilton, Sara Sutherland
Lead Designer: Stephanie McArdle
Designer: Julia Kuisma
Motion Designer John Beechey
Studio Director: Tim Larke
Group Account Director: Jonny Tennant-Price
Account Director: Georgie Bowie
Strategist: Guy Reason
Producer: Peter Montgomery
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Md/Exec Producer: Rupert Reynolds-Maclean
Producer: Jeff McDougall
Director Of Photography: Igor Jadue Lillo
Production Designer: Caitlin Byrnes
Hair & Make/Up: Andrea Blunt
Costume Designer: Alecia Ebbels
Editing Company (Offline): Work Post
Editor: Saam Hodivala
Edit Producer: Ben Tomlin
Post Production: The Mill
2D Lead: Dan Adams
Colourist: Alex Gregory
Post Producer: Nicola Simmons
Sound House: String and Tins
Sound Design: Adam Smyth
Sound Producer: Charlie Howard
Music Composition: Jeff Low / Dance Fight, Audio Network / Red Riding Hood
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