The Day-After-Women's-Day Newspapers

Agency Network: 
Published/Aired: 
March 2021
Raparigas da Bola: The Day-After-Women's-Day Newspapers
Raparigas da Bola: The Day-After-Women's-Day Newspapers
Raparigas da Bola: The Day-After-Women's-Day Newspapers
Raparigas da Bola: The Day-After-Women's-Day Newspapers
Raparigas da Bola Integrated Ad - The Day-After-Women's-Day Newspapers
Raparigas da Bola Integrated Ad - The Day-After-Women's-Day Newspapers
Raparigas da Bola Integrated Ad - The Day-After-Women's-Day Newspapers
Raparigas da Bola Integrated Ad - The Day-After-Women's-Day Newspapers

Description

We turned the news of the day, published by Portugal’s three most popular sports verticals, into an infographic highlighting the imbalance of media exposure between men and women in sport, just one day after International Women’s Day. We replaced the text and photos with two-tone infographics to illustrate just how different the coverage of male and female athletes was.

Integrated advertisement created by Havas, Portugal for Raparigas da Bola, within the category: Public Interest, NGO.

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