Human Trafficking Isn't What You Think It Is

Agency Network: 
February 2021
Public Safety Canada: Human Trafficking Isn't What You Think It Is
Public Safety Canada Integrated Ad - Human Trafficking Isn't What You Think It Is


Many Canadians have misunderstandings about human trafficking. This campaign was developed to highlight public misperception and encourage Canadians to get the facts. Human trafficking is a complex crime and is not what it seems at times. Traffickers get their victims to comply through different forms of coercion and exploit them through activities usually related to sexual services or labour.

Integrated advertisement created by Banfield Agency, Canada for Public Safety Canada, within the category: Public Interest, NGO.

Advertising Agency: Banfield Agency, Canada
Global Account Director: Kristal Felea
Director of Client Services: Veronique Gravel
Creative Director: Craig Lobban, Timothy Jones
Producer: Koa Padolsky
Strategy Director: Lindsay Gavey
Strategist: Mark Brownlee
Motion Designers: Devin Singleton, Brad Doyle, Madison Foran
Senior Writers: Derrick Outram, Sherry McPhail
Senior Designer: Stephen Pollock
Creative Designer: Katrin Emery
Junior Copywriter: Stephanie Heng-Yeoh
Graphic Artist: Greg Rouble
Photographer: Rémi Theriault, House of Common Studio
Translation: Christine Moisan, Aurélie Barbe
Production Company: Scouts Honour
Director: Mark Zibert
Producer/Executive Producers: Simon Dragland, Rita Popielak
Director of Photography: Mark Zibert, Eric Kaskens
Production Designer: Katherine Salnek
Production Manager: Brady MacIsaac
Production Coordinator: Chelsea Strachan
1st AC: Jackson Yeung
Wardrobe Stylist: Kate Day
Key Grip: Burke Goldstein
Gaffer: Sam Lebel-Wong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Editorial/Offline: Outsider Editorial
Executive Producer: Denise Shearer
Editor: Michael Barker
Assistant Editor: Cam Anderson
Online/Visual Effects: The Vanity
Executive Producer: Stephanie Pennington
Producer: Katie Methot
Lead VFX Artist: Andrew Farlow
VFX Artists: Adam Silcox-Vanwyk, Kaelem Cahill
Colour: Alter Ego
Senior Colourist: Wade Odlum
Senior Colour Assistant: Erik Bayley
Producer: Spencer Butt
Audio: Rajakovic Electric
Audio Director and Music Supervisor: Mark Rajakovic
Producer: Nicole Rajakovic
Sound Design: Vlad Nikolic
Mix: Brian Bernard / Signal
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