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Pesticide Portraits

Agency Network: 
Published/Aired: 
June 2019
Public Eye: Pesticide Portraits
Public Eye: Pesticide Portraits
Public Eye: Pesticide Portraits
Public Eye: Pesticide Portraits
Public Eye: Pesticide Portraits
Public Eye: Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits
Public Eye Integrated Ad - Pesticide Portraits

Description

The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides.

Integrated advertisement created by Freundliche Grüsse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Advertising Agency: Freundliche Grüsse, Zurich, Switzerland
Creative Director: Pascal Deville, Samuel Textor
Art Director: Alain Aebersold, Mara Schwegler
Copywriter: Grégoire Vuilleumier
Illustrator: Renato Palmuti
Creative Production: Nadine Mojado
Film Production: Run Zebra Run
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kleenex's picture

nice art.

kleenex
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