Our Flavor Has No Race

Agency Network: 
October 2018


For the celebration of the international race day we decided to create a special edition that had NO COLOR, to give a very important message to the whole country, OUR FLAVOR HAS NO RACE.

Integrated advertisement created by BBDO, Colombia for Postobón, within the category: Non-Alcoholic Drinks.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
CEOs creative directors: Mario Lagos, Diego Almanza, Juan David Jaramillo
Creative Director: Sebastian Cuevas, Andrés Lancheros
Art Director: Manuel Bedoya
Copywriter: Santiago Gómez, Julian Ochoa, Jhonnathan Triviño
Editors: Ricardo Solano, Cristian
Planner: Juan Camilo Laverde
Account Executive: Karol Rincón
Community Manager: Stephanny Walteros
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