Lola Normajean created a campaign for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation, to draw attention to the risks of prostate cancer. The brand activation was named 2 out of the game and started at the SL Benfica X Rio Ave FC match where both teams entered the pitch with two players missing. The message was simple: 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team.
Integrated advertisement created by Lola Normajean, Portugal for Portuguese League Against Cancer, within the categories: Health, Public Interest, NGO.
Executive Creative Director: Sergio Lobo
Creative Director: Caio Leska
Copywriter: André Peixoto, Fabio Loureiro, Patricia Mariano
Art Director: André Dias, Arthur Porto, Pedro Martoli
TV Producer: Sandra Augusto
Ceo: Rodrigo Silva Gomes
Account Director: Vanessa Henriques
Strategy: Ana Pinhal, Raquel Lima
Production Team: Fim