Visit Guadalajara, la Ciudad del Sandwich

Agency Network: 
Published/Aired: 
December 2020
Popeyes: Visit Guadalajara, la Ciudad del Sandwich
Popeyes Integrated Ad - Visit Guadalajara, la Ciudad del Sandwich

Description

Popeyes® is finally launching its world-famous Chicken Sandwich in the Mexican market in the city of Guadalajara. Because Guadalajara will be the only place in Mexico where The Sandwich will be available for now, Popeyes® is launching a tourism campaign called “Visit Guadalajara, la Ciudad del Sandwich.” The campaign aims to invite everyone outside the state of Jalisco, Mexico who wants to get their hands on this Internet sensation, to visit Guadalajara to try it. As an incentive to visit Guadalajara, Popeyes® is rolling out a 50% discount on ‘The Sandwich,’ with proof of residence. Popeyes® hopes to inspire not just trial, but actual visits to Guadalajara, “La Ciudad del Sandwich,” by leveraging their flagship product’s wide popularity.

Integrated advertisement created by GUT, Mexico for Popeyes, within the category: Food.

Advertising Agency: GUT, Miami, USA
Executive Creative Director: Juan Javier Peña Plaza, Ricardo Casal
Creative Director: Jeffrey Hodgson, Eliana Ferrer
Art Director: Guido Fusetti
Copywriter: Frank Garcia
Illustrator: Raul Urias
Creative Chairman / Founder: Anselmo Ramos
Chief Operating Officer/Partner: Paulo Fogaça
Chief Client Officer/ Partner: Carmen Rodriguez
Senior Art Director: Giulia Magaldi
Creative Manager: Cristina Cornejo Ayala
Head of Production: Renata Neumann
Senior Producer: Alexandra Odriozola
Business Director: Aileen Echenique
Account Supervisor: Jennifer Rangel
Director of Strategy: Pablo Rosas
Lettering: Karla Paster
Editor: Pablo Colella
Audio & Music: Animal Music
Audio Producer: Alberto Farinas
Audio Recording, Editing & Mixing: Raul Garcia
Online: Cosmo In-house
VFX Artist: Nico Cragnolino
Managing Partner/Executive Producer: Yvette Cobarrubias
Producer: Natalie Rey, Pam Heller
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