The Knitted Coffee of Christmas Doers

Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas.

Juhla Mokka coffee is wearing a knitwear on its packaging and outdoor ads, airing knitted animations as a TV commercials – and even real hand-knitted outdoor ads. The brand has joined forces with yarn manufacturer Novita to create a red Juhla Mokka wool yarn and a unique woolly sock knitting pattern for friends of the coffee brand.