The Knitted Coffee of Christmas Doers

Agency Network: 
Published/Aired: 
December 2020
Paulig / Juhla Mokka: The Knitted Coffee of Christmas Doers
Paulig / Juhla Mokka: The Knitted Coffee of Christmas Doers
Paulig / Juhla Mokka: The Knitted Coffee of Christmas Doers
Paulig / Juhla Mokka: The Knitted Coffee of Christmas Doers
Paulig Integrated Ad - The Knitted Coffee of Christmas Doers
Paulig Integrated Ad - The Knitted Coffee of Christmas Doers
Paulig Integrated Ad - The Knitted Coffee of Christmas Doers
Paulig Integrated Ad - The Knitted Coffee of Christmas Doers

Description

Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas.

Juhla Mokka coffee is wearing a knitwear on its packaging and outdoor ads, airing knitted animations as a TV commercials – and even real hand-knitted outdoor ads. The brand has joined forces with yarn manufacturer Novita to create a red Juhla Mokka wool yarn and a unique woolly sock knitting pattern for friends of the coffee brand.

Integrated advertisement created by Grey, Finland for Paulig, within the category: Non-Alcoholic Drinks.

Advertising Agency: SEK, Helsinki, Finland
Art Director: Samuel Räikkönen
Copywriter: Adele Enersen
Designer: Maija Tiiri
Project Director: Tanja Valo
Account Director: Mari Saluri
Additional Credits: Novita
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