The Knitted Coffee of Christmas Doers
Description
Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas.
Juhla Mokka coffee is wearing a knitwear on its packaging and outdoor ads, airing knitted animations as a TV commercials – and even real hand-knitted outdoor ads. The brand has joined forces with yarn manufacturer Novita to create a red Juhla Mokka wool yarn and a unique woolly sock knitting pattern for friends of the coffee brand.
Integrated advertisement created by Grey, Finland for Paulig, within the category: Non-Alcoholic Drinks.
Advertising Agency: SEK, Helsinki, Finland
Art Director: Samuel Räikkönen
Copywriter: Adele Enersen
Designer: Maija Tiiri
Project Director: Tanja Valo
Account Director: Mari Saluri
Additional Credits: Novita
Art Director: Samuel Räikkönen
Copywriter: Adele Enersen
Designer: Maija Tiiri
Project Director: Tanja Valo
Account Director: Mari Saluri
Additional Credits: Novita
Featured Content