De Boas

Agency Network: 
February 2021


De Boas, a Brazilian Portuguese expression that means, in a free translation: “relaxed, “in a nice”, “chillin’”, is also the name of the new noodles by NISSIN FOODS DO BRASIL. An unusual digital campaign for the product's proposition to relax and not worry is praised, after all the brand takes once again flavor and practicality to chaotic routines. Created by denstumcgarrybowen São Paulo, the three irreverent films present a sloth band from "Sloth Records", a fictional label that in the narrative premieres with a remix of the 1908s hit, "True".

Integrated advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Advertising Agency: dentsumcgarrybowen, Sao Paulo, Brazil
Creative VP: Filipe Cuvero
Executive Creative Director: Kojiro Tanoue
Creative Director: Murilo Torezan
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