With the majority of quality dance studios being in central London, girls outside Zones 1-2 are having a hard time finding the right dance venues and classes. To solve this issue, we built new dance studios all around different London ends. Then, we updated all 4 existing Nike+ apps with a secret platform called GIRLS+, which serves as a membership program, dance course & venue locator. Here, we motivated them with weekly challenges, tips from their idols and exclusive Nike collections. Challenge winners had a chance to train with their favourites, lead GIRLS+ workshops & kickstart their dance career. In short, we brought the dance where it all started: the ends & made being a girl dancer in London a little easier (and more stylish, too). GIRLS+: Just shake it.
Integrated advertisement created by University of Zagreb, Croatia for Nike, within the categories: Fashion, Retail Services.