Published/Aired: 
March 2021
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy: Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy
Momentum Energy Integrated Ad - Get happy

Description

Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy.

Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.

Creative Director: Kate Lightfoot
Creative Director: Dave Scott
Copywriter: Nikki Berto
Designer: Alice Kenny
Typographer: Luke Lucas
Director: Hamish McGregor
Executive Producer: Ben Hodson
Producer: Christine Tan
Director Of Photography: Sherwin Akbarzadeh
Creature Design: Sharp FX
Media Agency: Havas Media
OOH Company: JCDecaux
Music: Squeak E Clean
Composer: Jesse Watt
Choreographer: Zoee Marsh
Casting: 2 Divas
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