Miller Lite Relief Catcher

Agency Network: 
June 2021


To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings.

Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest.

Integrated advertisement created by Sid Lee, Canada for Miller Lite, within the category: Alcoholic Drinks.

Advertising Agency: Sid Lee, Canada
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