The Annexation Buckets

Agency Network: 
Published/Aired: 
July 2021
KFC: The Annexation Buckets
KFC: The Annexation Buckets
KFC Integrated Ad - The Annexation Buckets
KFC Integrated Ad - The Annexation Buckets

Description

Nearly 200 years ago the province of Guanacaste annexed to Costa Rican territory, something that is celebrated nationally every July.

What not everyone knows is that with that territory came a tradition that was 5000 years old; an art from the pre-columbian era that today is alive thanks to artisans from the Guaitil community, in Guanacaste. But due to the pandemic, their cultural legacy is endangered, being tourism their only income.

Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that’s why we decided to join forces and celebrate them. The Annexation Buckets were born; a 45 bucket collection created by guaitilian artisans, using the ancestral Chorotega technique (Costa Rican indigenous culture) that has been passed generation to generation. The number of buckets correspond to the 45 KFC restaurants around the country where most are going to be exhibit, helping the community’s art to be visible, and finally through a public auction we seek the greater financial support for the Guaitil community.

Integrated advertisement created by Havas, Costa Rica for KFC, within the category: Food.

Advertising Agency: Havas Costa Rica
CEO: Diego Garcia
CCO: Josafat Padilla
Head Of Art: Roberto Morales
Creative Directors: Javier Abarca, Yeudy Guido
Copywriters: Diego Castro
Art Director: Yeudy Guido
Designer / Video Editor: Alex Salazar
Account Director: Jacqueline Castillo
Account Executive: Melissa Gonzales
Production Director: Walter Benavides
Music: Guillermo Matamoros
Other credits: Melissa Rojas, Carolina Rojas, Miguel Campos, Sofía Fuentes
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