Jack Daniel’s is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming August 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.
Jack Daniel’s first ever virtual music festival “Crash the Couch” will be presented free via YouTube and available to stream on mobile devices and computers. The two-day event aims to bring back much needed entertainment and help promote rising artists in lieu of live concerts and summer festivals. “Crash the Couch” will raise donations for the Sweet Relief COVID-19 Musicians Fund, providing financial assistance to career musicians and music industry workers who have been unable to work amid pandemic-related restrictions.
“Crash the Couch” will feature Jack Daniel’s cocktail demos, custom merchandise, and music across the two-day lineup, performed by a diverse range of popular and emerging artists including Black Pumas, Tank and the Bangas, Brandy Clark and more. In addition to a close partnership with YouTube, C3, the company behind festivals such as Lollapalooza and Austin City Limits, was enlisted to help to help bring the festival to life.
Integrated advertisement created by BBDO, United States for Jack Daniel's, within the category: Alcoholic Drinks.
Chief Creative Officers: Josh Gross & Pedro Pérez
Executive Creative Director: Lucas Owens
Creative Directors: Jordan Sparrow, Ricky Johanet
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Executive Director of Music: Daniel Kuypers
Managing Director: Lianne Sinclair
Senior Account Director: Greg Morrison
Account Supervisor: Arika Jeter
Account Executive: Emma Flynn
Group Strategy Director: Allison Arling-Giorgi
Strategy Director: Chase Donahue
Social Strategist: Casey Campbell
Chief Innovation Officer: Alan Parker
Innovation Director: Zack McQuiston
Editorial, Visual, and Audio Company: Flare Chicago
Executive Producer: Jenny McDonald
Post Producer: Allison Hemmingway
Editor: Geoff Cronin
Senior Audio Engineer: Steven Aguilar
Senior Motion Designer: Viktoryia Kryvanos
Production Company: C3
Director/ Producer: Ben Blocker
Talent Buyer: Huston Powell
Talent Buyer: Joe Howard
Video Production: Daniel Gibbs
Video Production: Wylie Earnhart
Media Agency: Spark
PR Company: DVL Seigenthaler/Finn Partners