State of Illinois

It only works if you wear it

Agency: O'Keefe Reinhard & Paul


Building on decades of public health campaigns that have helped the public adopt safety precautions as daily practices, the campaign reminds Illinoisans that wearing a mask is just like wearing a seatbelt, a helmet or lifejacket, tools used every day to prevent serious injury or even death. Research has found that highlighting these commonsense comparisons is the most effective messaging to change behavior and increase mask usage. Research also demonstrates that wearing a face covering is one of the most effective ways of decreasing the spread of the virus, and new research indicates it could also provide important protection to the wearer.

This professional campaign titled 'It only works if you wear it' was published in United States in August, 2020. It was created for the brand: State of Illinois, by ad agency: O'Keefe Reinhard & Paul. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 4 years ago.


Advertising Agency: OKRP, Chicago, USA

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