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The IKEA Love collection

Agency Network: 
Published/Aired: 
February 2020

Description

For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.

Integrated advertisement created by Ogilvy, Taiwan for IKEA, within the categories: House, Garden, Retail Services.

Advertising Agency: Ogilvy, Hong Kong, Hong Kong
Cco: Reed Collins
Creative Director: Michele Salati
Art Director: Michele Salati
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