There are 320,000 homeless people in the UK in need of an address to get a job. And IKEA has around 550 showrooms that are simply just for show. So we registered each showroom as a permanent address and assigned each one to a homeless person searching for a job. And, just like that, it becomes a wonderful everyday for everyone.
Integrated advertisement created by Edinburgh Napier University, United Kingdom for IKEA, within the category: House, Garden.