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Addressing The Homeless

Published/Aired: 
August 2020
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA: Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless

Description

There are 320,000 homeless people in the UK in need of an address to get a job. And IKEA has around 550 showrooms that are simply just for show. So we registered each showroom as a permanent address and assigned each one to a homeless person searching for a job. And, just like that, it becomes a wonderful everyday for everyone.

Integrated advertisement created by Edinburgh Napier University, United Kingdom for IKEA, within the category: House, Garden.

Advertising School: Edinburgh Napier University
Creative/ Art Director: Youmna Hazzaa
Creative/ Copywriter: Esther Van Vliet
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