Perfume has been part of Hermès' history since the 1930's. In its library of perfumes, every creation tells a story, opens up an imaginary world. For the grand opening of the Hermès Boutique Parfum in Paris, the designer brand’s craftsmanship and creative freedom were brought to life with organic, continuous line art. Dancing line animation weaves a story of polish, sophistication, and artistry for Boutique Parfum and every Hermès creation, as the simplistic interpretation of its logo paints a fresh look onto a classic name.
Integrated advertisement created by Publicis, France for Hermès, within the category: Beauty.