Agency Network: 
July 2020


Quebec is still struggling with covid-19. The population must protect themselves and others by wearing a mask to avoid disease propagation and possible new lockdown .
In a very “Kubrickian” style, this film is meant to be a powerful warning as well as a flash back of the desperation we already went through and that nobody wants to relive.

Integrated advertisement created by Cossette, Canada for Government of Québec, within the category: Public Interest, NGO.

Advertising Agency: Cossette, Montreal, Canada
Production House: Les Enfants
Audio: Circonflex
Editing: Monica Ramba / Married To Giants
Director: Olivier Staub
Producer: Celine Ceillier
Producer: Stephanie Beaudin
DoP: Jonathan Decoste
Copywriter: Alex Lachapelle
Art Director: Dorian Coureau
Creative Director: Fabrice Bouty
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