It's just a doll

Agency Network: 
September 2019
GlaxoSmithKline: It's just a doll
GlaxoSmithKline Integrated Ad - It's just a doll


Meningitis B is a fatal disease, especially dangerous for children. To encourage parents to learn more about the disease, we created a unique, handcrafted doll – with a tranquil face, but no hands. She reflects more than 50 faces of different children. The doll represents a young survivor of Meningitis B whose body bears marks left by the disease. The main message: “It’s just a doll. Imagine if the infection harmed a child.” The doll became a recognized figure and a reason for discussion about the disease.

Integrated advertisement created by Autoriai, Lithuania for GlaxoSmithKline, within the categories: Health, Pharmaceutical, Public Interest, NGO.

Advertising Agency: Autoriai, Vilnius, Lithuania
Creative director: Giedrė Šileikytė
Art director: Nerijus Keblys
Copywriter: Gediminas Kukta
Photographer: Darius Petrulaitis
Sculptor: Algimantas Kensminas
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