One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to.
As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org
Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.
Chairman and Managing Director: Yashaswini Samat
Chief Creative Officer: Sandipan Bhattacharyya
Group Creative Director: Juneston Mathana
Group Creative Director: Bhavesh Kosambia
Copywriters: Jeh Alexander, Armaan Sunny
Associate Creative Director (Art): Virendra Saigaonkar
Agency Film Producers: Samir Chadha, Sharad Shinde
Agency Editor: Yuvraj Bandi
National Planning Head: Arun Raman
Sr.Vice President & Office Head: Nishant Saurabh
Account Management: Nishant Venkatraman, Siddharth Kunkunkar
Director: Anand Gandhi
Production Company: Seeon