Turkey is likely to be a water poor country in the near future. Yet, people consume like there is no tomorrow. “Water is infinite” is the misconception behind this thoughtless behavior. But the figures tell us that the amount of water resources is at an alarming level. Ironically, the most vital resource has become the most undervalued entity.
With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. The index is calculated by measuring the water level at dams, consumption in agriculture, industry and households. It is updated weekly to tell us where we stand in terms of our water levels.
The index was placed along with other items which we value: Dollar, Euro, gold and stock prices. Ticker tapes, economy programs on tv, financial pages of top newspapers. It will remain there to make “true worth of water” an everyday concept in our lives.
Integrated advertisement created by Havas, Turkey for Finish, within the categories: House, Garden, Public Interest, NGO.
Digital Experience Agency: 3dots
Content Agency: Circus
Digital Content Agency: Contentine
Media Group Director: Didem Demiralp
Media Director: Nevin Nebioğlu
Media Manager: Tekin Timoçin
Media Supervisor: Tuğyan Şendil, Ülkü Şimşek Doğan
Media Planning And Buying Team: Onur Güner, Adnan Bulut
Digital Media Director: Zeynep Satış
Digital Media Manager: Ege Esen
Senior Performance Marketing Executive: Beyza Alçiçek
Digital Media Performance Specialist: Aybüke Başünal
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Team: Ömer Ceran, Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir
Agency Producers: Sıla Salgın, Gözde Bilir
Client Services Director: Berk Yılmaz
Client Services Team: Hare Lilya Ganiç, Asya Biçer, İrem Aycı
Digital Group Head: Zihni Başsaray
3 Dots Vice President: Ulaş Bozan
3 Dots Business Development Director: Ödül Özlü
Producer: Cem Özkurt
Director: Cem Özkurt, İlker Yurdagüven
Circus Founder: Özer Sata
Circus Partner (Management): Fulya Gülcen
Circus Partner (Strategy): Öyküm Avcı
Contentine Co-Founders: Berk Doğan, Gizem Akbulut