Every Day Counts

Agency: Publicis


Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness is not just a moment in time but a lifelong promise, this brought to life the idea “Make Every Day Count”,
Because by making every step count, you make every day count, and ultimately every promise count.
Premiering its newest wellness programme, HSBC Life Well+, HSBC Life aims to encourage the public to pursue a more active lifestyle by rewarding those who have hit an average of 9,000 steps a day.
Saatchi & Saatchi invites the popular out-of-shape “daddy” from previous HSBC Life ads to reprise his role, but this time, sharing the screen with his actual daughter.

This professional campaign titled 'Every Day Counts' was published in China in December, 2020. It was created for the brand: HSBC Life, by ad agency: Publicis. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 3 years ago by Group Creative Director: Christopher Lee of Saatchi & Saatchi.


Advertising Agency: Saatchi & Saatchi, Hong Kong


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