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ESPN: The Neighborhood Presented by State Farm

Agency Network: 
Published/Aired: 
February 2020

Description

Bicoastal production company ArtClass and ESPN CreativeWorks collaborated on the production of "ESPN: The Neighborhood Presented by State Farm." The series of co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN. "Carwash" and "Sugar Maples" are the latest installments of the episodic-style campaign, which humorously riff on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors. "Carwash" is a gossipy game of telephone centered around some neighborly car-washing and a car crash, starring ESPN's Doris Burke, NBA Hall of Famer Paul Pierce, and Serbian big man Boban Marjanović of the Dallas Mavericks. "Sugar Maples" captures a landscaping feud between neighbors Paul Pierce and ESPN's Stan Verrett with some well-intentioned tree-trimming help from Boban Marjanović. The broadcast spots aired on the heels of “Intro,” which introduces all the main players of “The Neighborhood” series, and "Outfits," an explosive episode starring ESPN favorites Jay Williams and Jalen Rose to promote the Christmas Day NBA games on ESPN. The social spots for “The Neighborhood” campaign feature the same recurring cast: “Caroling” is set to the tune of awkward holiday singing; “Draft Day” is a nostalgic nod to ‘80s sitcom show opens; and “Confessions” is a montage of reality TV-style confessionals.

Integrated advertisement created by Creative Works, United States for ESPN, within the categories: Finance, Media.

Advertising Agency: ESPN CreativeWorks , New York, NY, United States of America
Production Company: ArtClass Content
Marketing Company: Translation
VP CreativeWorks: Carrie Brzezinski-Hsu
Senior Creative Director CreativeWorks: Jay Marrotte
Creative Director CreativeWorks: Jamie Overkamp
Associate Creative Director CreativeWorks: Kim Salatino
Writer, CreativeWorks: Andy Truong
VP Of Production CreativeWorks: Anthony Nelson
Senior Director Of Production CreativeWorks: Kyle Wright
Producer CreativeWorks: Mike Prado
Sr. Social Branded Content CreativeWorks: Nicole Gartner
Director Of Talent Mgmt CreativeWorks: Chris Duffy
Talent Producer CreativeWorks: Kiir Knight
Ad Sales Manager CreativeWorks: Becca Berenson
Account Director Translation: Julia Farber
Account Supervisor / Translation: Hope Gallagher
Account Executive Translation: Stephen Rich
Creative Director Translation: Barry Katz
Creative Director Translation: Alex Kaplan
Copywriter Translation: Lucas Kelly
Art Director Translation: Dupree Bostic
Director / Optium Sports: Amy Adelbush
Associate Director Optium Sports: Meghan Barron
Marketing Analysts / State Farm: Andrew Freeman
Marketing Analysts State Farm: Mariana Rutledge
Marketing Analysts State Farm: John Althoff
Marketing Analysts State Farm: Jessica Broadstone
Director / ArtClass: Vince Peone
DP ArtClass: Carl Herse
Executive Producer ArtClass: Geno Imbriale
Executive Producer ArtClass: Kate Aspell
Head Of Production ArtClass: Sparkle Jones
Line Producer ArtClass: Terry Gallagher
Editor / NO6: Ryan Bukowski
Assistant Editor NO6: Ryan Hennessy
Executive Producer NO6: Corina Dennison
Senior Producer NO6: Weston Ver Steeg
Sound/Music Artist / Sandblast: Ralph Kelsey
Director Of Operations Sandblast: Melanie Reed
VFX Artist / NO6: Ed Skupeen
VFX Artist NO6: John Shea
VFX Flame Assist NO6: Mark Reyes
Director, ArtClass: Rylee Ebsen
DP ArtClass: Laura Valladao
Line Producer / ArtClass: Lindsay Cortiana
Editor / ArtClass: Victoria Mortati
Editor ArtClass: James Lee
Post-Producer ArtClass: Sophie Mitchell
Sound/Music Artist TJ Dumser Sound: TJ Dumser
Colorist / Company 3: Kath Raisch
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