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September 2020
Dunkin': The Charli
Dunkin': The Charli
Dunkin' Integrated Ad - The Charli
Dunkin' Integrated Ad - The Charli

Description

As TikTok’s most-followed star, Charli D’Amelio is known around the world for her iconic dance moves…and her self-professed love for Dunkin’. Last week, Dunkin’ launched a new collaboration with the teen influencer, giving her favorite order—a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl—a name on Dunkin’s nationwide menu as “The Charli”.

Integrated advertisement created by BBDO, United States for Dunkin', within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO New York, USA
Worldwide Chief Creative Officer: David Lubars
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Associate Creative Director: Matt Low
Associate Creative Director: Kristin Clark
Junior Copywriter: Georgia Murphy
Junior Art Director: Sabrina Ghantous
Senior Producer: Andrew Nam Chul Osborne
SVP, Production Services Director: Jessica Nugent
Business Affairs Manager: Heather Weissman
EVP, Senior Director: Jim Santora
VP, Account Director: Carrie White
Account Manager: Melissa Blache
Account Executive: Griffin Heller
Planner: Brenna Tharnstrom
VP, Brand Stewardship: Drayton Martin
Director, Brand Stewardship: Melanie Cohn
Manager, Brand Stewardship: Kemma Kefalas
Associate Manager, Brand Stewardship: Ali Cerasuolo
Assistant Manager, Brand Stewardship: Olivia West
Production: Saugatuck Strategic
Executive Producer: Thomas Burns
Director of Photography: Christian Guiton
Stills Photographer: Brooke Guiton
Wardrobe Stylist: Mimi Curttrell
Makeup: Kelsey Deenihan
Hair: Laura Polko
Music Company: BANG
Executive Producer: Alec Setten
Artist/Composer: Beady Jay, Brian D. Jones
Singers: Neysa Malone, Beady Jay
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curtmutale's picture

Charli D’Amelio's Tik-Tok post featuring “Dunkin - the Charli” song garnered a whopping 27.1 million views in a single day, boosting the appeal of Dunkin Donut's cold brew coffee to young people everywhere.

And yet, the singer-songwriter of the viral post hasn't received any payment for her part in the blockbuster Dunkin' jingle, according to very reliable sources at ad agency BBDO. What's even more shocking is that Neysa Malone may only receive a maximum $100, according to the sources.

Dunkin's VP of brand stewardship Drayton Martin, along with her hired guns at BBDO, need to closely examine the doughnut chain's creative fees. For the sake of our industry, this shameful neglect and underpayment of people in the creative chain needs to be publicly sorted out. The advertising world must treat all contributors fairly from this day forward.

curtmutale
Activity Score 2
Chief Creative Officer
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