My Way

Published/Aired: 
September 2021
Diesel: My Way
Diesel: My Way
Diesel: My Way
Diesel: My Way
Diesel: My Way
Diesel Integrated Ad - My Way
Diesel Integrated Ad - My Way
Diesel Integrated Ad - My Way
Diesel Integrated Ad - My Way
Diesel Integrated Ad - My Way

Description

Insight:
Both in style and in function, Diesel JoggJeans are versatile.
The versatility of JoggJeans allows for many different expressions of one’s individuality.

Idea:
To demonstrate the versatility of self-expression offered by JoggJeans, visually.
OOH, and magazine advertorials will highlight opposite duos in a mirrored playing card aesthetic, where different models wearing the same pairs of JoggJeans, would simultaneously rock their own vastly different styles. Similar to playing cards, the prints would all have a ‘suit’ marked with a Diesel #MYWAY sticker to signify that difference and individuality are celebrated.
A new Instagram Story filter will mimic this aesthetic and allow users to upload two separate images of themselves to be mirrored in a similar fashion. Popular influencers on Instagram will be leveraged to introduce the filter and flex their own top 2 favorite JoggJean looks with the hashtag #MYWAY.

Integrated advertisement created by Miami Ad School, Canada for Diesel, within the category: Fashion.

Advertising School: Miami Ad School, Toronto, Canada
Art Director: Divya Jain
Art Director: Joshua Lang
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