Description
BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
This professional campaign titled 'Make childhood an adventure again' was published in United States in January, 2020. It was created for the brand: Destin-Fort Walton Beach, by ad agency: BooneOakley. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 9 media assets. It was submitted about 4 years ago by Art Director: Laura Beebe of BooneOakley.
Credits
Advertising Agency: BooneOakley, Charlotte, United States of America
Creative Director: David Oakley
Creative Director: Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Copywriter: Mary Gross
Producer: Danica Walker
Director Of Client Services: Claire Oakley
Senior Account Supervisor: Mary White Martin
Photographer: Kristianne Riddle
Digital Imaging Artists: Latina
Editor: Charly Bender
Director: Mikkel Blaabjerg
Director Of Photography: Jonas Berlin
Production Company: Love, Homestead
Music/ Sound Design: South
