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Make childhood an adventure again

Agency Network: 
Published/Aired: 
January 2020
Destin-Fort Walton Beach: Make childhood an adventure again
Destin-Fort Walton Beach: Make childhood an adventure again
Destin-Fort Walton Beach: Make childhood an adventure again
Destin-Fort Walton Beach: Make childhood an adventure again
Destin-Fort Walton Beach: Make childhood an adventure again
Destin-Fort Walton Beach Integrated Ad - Make childhood an adventure again
Destin-Fort Walton Beach Integrated Ad - Make childhood an adventure again
Destin-Fort Walton Beach Integrated Ad - Make childhood an adventure again
Destin-Fort Walton Beach Integrated Ad - Make childhood an adventure again
Destin-Fort Walton Beach Integrated Ad - Make childhood an adventure again

Description

BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.

Integrated advertisement created by BooneOakley, United States for Destin-Fort Walton Beach, within the category: Hospitality, Tourism.

Caption

Enroll your kids in disorganized sports.

Advertising Agency: BooneOakley, Charlotte, United States of America
Creative Director: David Oakley
Creative Director: Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Copywriter: Mary Gross
Producer: Danica Walker
Director Of Client Services: Claire Oakley
Senior Account Supervisor: Mary White Martin
Photographer: Kristianne Riddle
Digital Imaging Artists: Latina
Editor: Charly Bender
Director: Mikkel Blaabjerg
Director Of Photography: Jonas Berlin
Production Company: Love, Homestead
Music/ Sound Design: South
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