An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.
This professional campaign titled 'Smart Shelf' was published in Brazil in February, 2020. It was created for the brand: Mizuno, by ad agency: Moma. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 4 years ago by Art Director: Guilherme of Moma Propaganda.
Advertising Agency: MoMa SP, São Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Cadu Vigilia
Project Manager: Ricardo Brevvi
Motion: Marcelo Lopes
Developer: Andre Verissimo
Executive Production: João Luz