In a new market flooded with psychedelia, stoner tropes, and bad puns, we took the high road. Sure, Dad Grass is for dads, but these low dose hemp joints are for anyone who likes to take the edge off without losing the ability to function as a responsible adult.
Integrated advertisement created by Southern Methodist University, United States for Dad Grass, within the category: Recreation, Leisure.
Art Director / Copywriter: Sam Zimmerman
Art Director / Copywriter: Sarah Scambray
Photographer / Videographer: Stewart Cohen
Professor: Mark Allen