Just because the books are "half" the price, you still get the full story when you shop for gently-used titles at Half-Priced Books.
This student campaign titled 'Get the Full Story' was published in United States in January, 2022. It was created for the brand: Half-Price Books, by ad school: Southern Methodist University. This Integrated medium campaign is related to the Other industry and contains 4 media assets. It was submitted almost 2 years ago by Senior Lecturer: Mark Allen of Southern Methodist University.
Advertising School: Southern Methodist University, Dallas, United States of America
Art Director: Sarah Scambray
Art Director: Sam Zimmerman
Copywriter: Palmer Beldy
Professor: Mark Allen