Coors Light Raptors Weighted Hoodie

Agency Network: 
Published/Aired: 
April 2021

Description

With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie.

Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease.

Integrated advertisement created by Rethink, Canada for Coors Light, within the category: Alcoholic Drinks.

Advertising Agency: Rethink, Toronto, Canada
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