One Star Hotel Pop Up

December 2018
Converse: One Star Hotel Pop Up
Converse Integrated Ad - One Star Hotel Pop Up


The One Star Hotel pop-up came to life in the heart of Shoreditch, London as a means for the streetstyle community to enjoy three days of the freshest sounds, styles, and sneakers in time for Fashion Week in London and All Star Weekend in Los Angeles.

The experience captured the spirit of Converse's "Rated One Star" campaign through the lens of a One Star Hotel. Inside, Converse products came to life in curated rooms providing immersive experiences through visual installations, creative workshops, Mahjong and backgammon tournaments, One Star workouts, film screenings, and live music performances.

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kleenex's picture

i say it worked.

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